Globale Herausforderung und Gestaltungsauftrag
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Yara views corporate citizenship as an integral part of its overall strategic direction. It’s a driver in pursuing opportunities more than reducing risks, an investment in business development more than an expenditure, and an integrated part of the operation more than an appendix. As a global company, Yara can contribute to global challenges as a global corporate citizen.
Citizenship and sustainability are approached and practiced in a multitude of ways in today’s corporate world. Yara has chosen an approach of leveraging its core competence and key knowledge within areas where the company can make a substantial, positive impact on global issues.
By connecting its social responsibility to its core business, Yara aims to develop its global corporate citizenship as an integrated part of business strategy and the company’s growth.
Yara defines corporate citizenship as a company’s comprehensive role in society and its commitment to addressing critical global issues. The company can fuel that commitment through strategic choices that shape its development and vision, while creating value for stakeholders, profits for shareholders and for society as a whole.
With a presence in more than 50 countries and sales to about 120, Yara is a global player within its global industry. As the world’s leading producer of mineral fertilizers and an industry shaper, Yara can make a difference – with its business and products, and through its approach and actions.
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